Hi, I’m Luca RS Regenstein.
A Freelance Creative Director based in Hamburg. Working as a senior creative partner for brands & teams that need creative ownership, conceptual drive and executional power.
I specialize in ideas rooted in culture, built to earn community love and turn it into lasting brand relevance, on and far beyond social.
With over 10 years of experience in brand building and community activation for global brands, I work across brand-first social strategy, creative conception and hands-on execution to bring visions natively into feeds.
I combine human creativity with AI workflows to accelerate processes, expand creative possibilities and scale ideas. From first spark to measurable impact.
What you can bring me in for
Creative Conception & Brand Activation
End-to-End Creative Ownership (Concept to Execution)
Brand-First Social Strategy & Social Consulting
Brands
CV
Starting – Apr 2026
Freelance Creative & Creative Director
Social x AI
Nov 2024 – Feb 2026
KNSK Werbeagentur
Creative Director Social & AI
Team-Lead Social Unit
Nov 2023 – Oct 2024
Serviceplan Bubble
Senior Art Director
Creative Concept Lead Surfen
Dec 2021 – Sep 2022
granny Hamburg
Senior Conceptual Art Director
Creative Lead Social-Campaign Unit
Dec 2021 – Sep 2022
Kolle Rebbe (Accenture Song)
Senior Art Director
Sep 2016 – Feb 2020
thjnk Audi Team
Art Director & Campaign Concepter
Sep 2016 – Feb 2020
thjnk Hamburg
Intern to Art Director
Awards
​​​​​​​​​​​​​​ADC 2025
Bronze | Concept // Streaming // Live Event Streaming

Epica Awards 2024
Gold | Communication & Public Service

​​​​​​​CLIO Sports 2024
Gold | Branded Entertainment/Content // Athlete Storytelling
Gold | Experience/Activation // Partnership & Sponsoring

​​​​​​​ADC 2024
Silver | Music | Brand Partnership Music
Bronze | Brand Building | Crossmedia Online-/Social-Media-Campaign
Bronze | Music // Use of existing Music (Pick)
Bronze | Music // New Composition for Advertising
Merit | Film for Mobile/Online Media // Online-Film (Serie)
Merit | Live Action Film // Special Formats


New York Festivals 2024

Bronze | Collaborations & Partnerships, Celebrity/Influencer

Finalist | Sports: Best Use, Celebrity/Athlete/Influencer

3x Shortlist



German Brand Award 2024

Winner | Excellence in Brand Strategy and Creation
Brand Communication

Winner | Excellence in Brand Strategy and Creation
Brand Communication // 360° Campaign



​​​​​​​Best of Content Marketing 2024

Gold | B2C // Kultur/Entertainment



Die Klappe 2024

Gold | Best Composition

Silver | Public vote



ADC 2022

Bronze | Brand Advertising // Documentary Film

Bronze | Brand PR // Influencer Marketing // Series

Bronze | Brand PR // Branded Content // Video/Film

Merit | Corporate Publishing // Content Marketing // Online Media

Merit | Live Action Film // Film Publishing // Documentary



Deutscher Digital Award 2022

Silver | Branded Content // Influencer Marketing

Silver | Branded Content // Video Series



IF Design Award 2020

Corporate Design // Rebranding



Effie 2018

Silver | New New



RedDot 2018

Best of the best | Corporate Design Rebranding



Lovie Award 2017

Bronze | Social Video



ADC Junior 2015

Merit  
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