Hi, I’m Luca RS Regenstein.
A Creative Director based in Hamburg. Working as a senior creative partner for brands & teams that need creative ownership, conceptual drive, executional power – moving at the speed culture demands.
A Creative Director based in Hamburg. Working as a senior creative partner for brands & teams that need creative ownership, conceptual drive, executional power – moving at the speed culture demands.
I specialize in ideas rooted in culture, built to earn community love and turn it into lasting brand relevance, on and far beyond social.
With over 10 years of experience in brand building and community activation for global brands, I work across social-first strategy, creative conception and hands-on execution to bring visions, natively into feeds.
I combine human creativity with advanced AI workflows to accelerate processes, expand creative possibilities and scale ideas. From first spark to post-ready content.
[ Brands ]
[ CV ]
Nov 2024 – Feb 2025
KNSK Werbeagentur
Creative Director Social & AI
Team Lead Digital
KNSK Werbeagentur
Creative Director Social & AI
Team Lead Digital
Nov 2023 – Oct 2024
Serviceplan Bubble
Creative Concept Lead Surfen
Senior Art Director
Serviceplan Bubble
Creative Concept Lead Surfen
Senior Art Director
Dec 2021 – Sep 2022
granny Hamburg
Senior Conceptual Art Director
Creative Lead Hamburg
granny Hamburg
Senior Conceptual Art Director
Creative Lead Hamburg
Dec 2021 – Sep 2022
Kolle Rebbe (Accenture Song)
Senior Art Director
Kolle Rebbe (Accenture Song)
Senior Art Director
Sep 2016 – Feb 2020
thjnk Audi Team
Art Director & Campaign Concepter
thjnk Audi Team
Art Director & Campaign Concepter
Sep 2016 – Feb 2020
thjnk Hamburg
Intern to Art Director
thjnk Hamburg
Intern to Art Director
[ Awards ]
ADC 2025
Bronze | Concept // Streaming // Live Event Streaming
Epica Awards 2024
Gold | Communication & Public Service
Gold | Branded Entertainment/Content // Athlete Storytelling
Gold | Experience/Activation // Partnership & Sponsoring
ADC 2024
Silver | Music | Brand Partnership Music
Bronze | Brand Building | Crossmedia Online-/Social-Media-Campaign
Bronze | Music // Use of existing Music (Pick)
Bronze | Music // New Composition for Advertising
Merit | Film for Mobile/Online Media // Online-Film (Serie)
Merit | Live Action Film // Special Formats
New York Festivals 2024
Bronze | Collaborations & Partnerships, Celebrity/Influencer
Finalist | Sports: Best Use, Celebrity/Athlete/Influencer
3x Shortlist
German Brand Award 2024
Winner | Excellence in Brand Strategy and Creation
Brand Communication
Winner | Excellence in Brand Strategy and Creation
Brand Communication // 360° Campaign
Best of Content Marketing 2024
Gold | B2C // Kultur/Entertainment
Die Klappe 2024
Gold | Best Composition
Silver | Public vote
ADC 2022
Bronze | Brand Advertising // Documentary Film
Bronze | Brand PR // Influencer Marketing // Series
Bronze | Brand PR // Branded Content // Video/Film
Merit | Corporate Publishing // Content Marketing // Online Media
Merit | Live Action Film // Film Publishing // Documentary
Deutscher Digital Award 2022
Silver | Branded Content // Influencer Marketing
Silver | Branded Content // Video Series
IF Design Award 2020
Corporate Design // Rebranding
Effie 2018
Silver | New New
RedDot 2018
Best of the best | Corporate Design Rebranding
Lovie Award 2017
Bronze | Social Video
ADC Junior 2015
Merit
Bronze | Collaborations & Partnerships, Celebrity/Influencer
Finalist | Sports: Best Use, Celebrity/Athlete/Influencer
3x Shortlist
German Brand Award 2024
Winner | Excellence in Brand Strategy and Creation
Brand Communication
Winner | Excellence in Brand Strategy and Creation
Brand Communication // 360° Campaign
Best of Content Marketing 2024
Gold | B2C // Kultur/Entertainment
Die Klappe 2024
Gold | Best Composition
Silver | Public vote
ADC 2022
Bronze | Brand Advertising // Documentary Film
Bronze | Brand PR // Influencer Marketing // Series
Bronze | Brand PR // Branded Content // Video/Film
Merit | Corporate Publishing // Content Marketing // Online Media
Merit | Live Action Film // Film Publishing // Documentary
Deutscher Digital Award 2022
Silver | Branded Content // Influencer Marketing
Silver | Branded Content // Video Series
IF Design Award 2020
Corporate Design // Rebranding
Effie 2018
Silver | New New
RedDot 2018
Best of the best | Corporate Design Rebranding
Lovie Award 2017
Bronze | Social Video
ADC Junior 2015
Merit